LoSasso Integrated Marketing
A fully-integrated marketing agency, LoSasso prides itself on industry-leading marketing strategy and design for enterprise-level brands while never losing site of their founding principles. With clients ranging from parts manufacturers to trade organizations and even recreational vehicle sales, I have had the pleasure of working on remarketing, email, social media, and print campaigns in addition to providing strategic input for best practices both internally and externally. Transitioning between B2B and B2C marketing is an exhilarating challenge that keeps us all on our toes.
Eataly is an international hospitality and lifestyle brand based in Piemonte, Italy that focuses on educating the world about Italian cuisine and culture while promoting sustainable food practices. Their multi-hyphenate food halls provide delicious food, fresh groceries, accessible Italian wines, and opportunities to learn Italian cooking techniques year-round. The creative department at Eataly Chicago was charged with maintaining the signage for a 65,000 sq. ft. facility, including updating/developing retail signage, updating restaurant menus, designing bespoke pop-up installations, developing and executing social media content, and more. While on the creative team, I had the opportunity to design and execute a variety of high-profile projects and hone my food photography skills, all while juggling competing deadlines and priorities from multiple stakeholders.
I've had the opportunity to work on a variety of engaging freelance projects, including organic food brands, grocery stores, creative agencies, and more. Information design is a personal favorite for me, but I am a one-woman shop for all things print and digital.